Why Brake the Chain?

India records one of the highest numbers of road accidents globally. Many of these are preventable—with awareness, discipline and mutual respect on the road.

Brake the Chain aims to:

• Promote road safety awareness among cyclists, motorists and families
• Encourage healthy, sustainable mobility
• Build a culture of responsible road behaviour, especially among young participants
• Use community participation as a tool for long-term impact

We ride not just for fitness, but for safer streets.